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The national tourism logo is complemented by a tagline “Happiness is a place”. The tagline is more an assertion of Bhutan’s serious pursuit of happiness than a claim to having achieved it. While Bhutan may not be the place of happiness yet, it certainly has place for happiness. The tagline is simply an affirmation that happiness can be found often in the simplest of things in anything, anywhere and anytime. Happiness is universal and it only increases by sharing it.